3 Marketing Collateral Ideas to Win More Customers

By: Ashlee McNicol

In the business sphere, it’s crucial to carve out a niche for your brand, especially in highly competitive industries. This is where business collaterals come into play, providing a unique edge to your marketing efforts, beginning with creatively designed print marketing collateral.

What are Marketing Collaterals?

Marketing collaterals are a collection of media used to promote a company’s products and services. Despite digital marketing’s popularity, research indicates that print marketing is trusted by 55% more consumers, surpassing other advertising mediums.

Harnessing the power of appropriate marketing collateral can build a cost-effective framework for lead generation and enhancing brand loyalty. Here are some creative marketing collateral ideas and marketing collateral examples to guide your venture into attracting more prospective customers:

Campaign Collateral Idea #1: Brochures

Brochures serve as an excellent introduction to your brand for customers. These not only offer concise information about your business but also help promote your offerings. They can be utilized to highlight special offers, establish authority, and build credibility with your target market.

For the highest response rates, pair your brochures with a business card. Personal interaction coupled with a friendly demeanor can prompt customers to seek additional information.

Campaign Collateral Idea #2: Outdoor Signage

If you’re participating in a trade show or hosting a significant event, outdoor signage like window decals and yard signs can attract attention and boost footfall. This localized, personalized approach can instill a sense of trust, encouraging more people to participate. Moreover, outdoor signage can augment brand recognition over time. If you plan on having these signs up for an extended period, ensure they can withstand local weather conditions.

Even for online events, outdoor signage can prove beneficial, provided it’s strategically placed where your target audience frequents (e.g., a specific neighborhood, near a school). On the day of the event, hoist a banner and integrate indoor signage for optimal results.

Campaign Collateral Idea #3: Branded Merchandise

Branded merchandise, or ‘swag’, can cement your brand in customers’ minds, making it easier for them to refer others to your business. Swag can encompass items like pens, coffee mugs, stickers, all featuring your logo. Selecting the right swag is vital, as it’s a reflection of your brand and business.

Whether through pens, outdoor signage, or brochures, carefully chosen campaign collaterals can set your business on a path to success.

Campaign Collateral Idea #4: Marketing Campaigns

Given that an average individual encounters thousands of ads daily, we’ve proven that a diverse range of touch points across various verticals can stimulate responses. Leveraging our sister company, Toolbox Studios, we can manage campaigns that engage both new and existing customers.

Our campaigns are underpinned by a targeted audience and a chosen destination. This could be a landing page, a blog post, or any digital platform. Our strength lies in our ability to connect with your audience in both digital and tangible realms.

Ready to Start Creating Marketing Collateral?

Connect with us today to determine the ideal type of marketing collateral for your business. We’re excited to hear from you and assist you in refining your sales process and optimizing your sales funnel.