The Power of Personalization in Commercial Printing & Branding

Amid the hundreds of personalized ads consumers are exposed to daily, capturing their attention has undoubtedly become increasingly difficult. To attract customers, marketers often try to connect with their audience’s collective mindset and customize a product and a feeling.

These days, creative design and print are important. Marketers want to create a unique visual experience to make an impression. Great branding and quality printed materials tell people you’re here to stay.

Let’s explore the boundaries that commercial printing in San Antonio can break and help you secure the audience your business deserves.

 

History of Print

Johannes Gutenberg invented the first printing press in Germany around the 1450s. After the rollout, it didn’t take long before everyone wanted a piece, giving birth to an industry we like to call marketing. Streets and corner stores worldwide were suddenly filled with news pamphlets and books.

Six centuries of evolution have transformed how we interact with brands and products. Today, a printed design accompanying each physical product defines its appeal.

 

 

How Commercial Printing Impacts Marketing and Branding

Customization through print offers a fresh perspective to potential customers and helps provide a heightened sense of reliability. Having all your digitals properly set up, neatly designed, and well-optimized. However, paying close attention to the physical part of marketing plays a pivotal role. Let’s have a look at some examples:

• Product packaging: Personalized or limited-edition packaging is a great way to get quite a few pairs of eyes looking at your product. With a cleverly designed, exquisite, or trendy box, purchasing becomes more than a necessity; it becomes a feeling of urgency to possess a beautiful object.
• Business cards: No matter how old-fashioned, well-designed business cards placed in the right hands can take your company a long way. When handing your card to a person you just met lets the person know you want to connect on a more personal level.
• Pamphlets: When sitting at a restaurant, would you rather go through an actual menu or scan a QR code? The same laws apply to today’s branding standards with a pinch of – why not a bit of both?
• Billboards and posters: What better way to capture someone’s attention than placing a behemoth of a billboard at their most visited location? Having the right design and printing service can lead to conversions on top of conversions.

 

Promote Your Brand with Commercial Printing Services

Everyone knows that the first principle of marketing and branding is having a good design accompany a quality set of products or services. If your business nails the aesthetics, finding the right team to execute quality printing services in San Antonio is crucial.

SmithPrint can be your trusted branding partner, providing more than commercial printing services. Contact us now, and let us help you make your products noticeable and memorable.