Elevate Your Brand with the Top 5 Print Design Trends of 2023

design trends

In the fast-paced world of design, it’s essential to stay ahead of the curve and adapt to the latest trends. The print industry is no exception. By incorporating the top print design trends of 2023, your brand can captivate audiences and make a lasting impression. Inspired by Looka’s insightful article on graphic design trends, let’s dive into the top 5 print design trends that will elevate your brand and explore how our turn-key services can bring them to life.

1. Muted Color Palettes

Muted color palettes offer a sophisticated and calming aesthetic, perfect for brands looking to convey a sense of elegance and stability. By blending bold hues with a touch of white, black, or complementary colors, designers can achieve subdued tones that evoke a sense of harmony. For beer, wine, and liquor companies, these palettes can bring a refined touch to your packaging and promotional materials.

2. Geometric Shapes

Geometric shapes create dynamic compositions that catch the eye and make a statement. Combining simple yet bold shapes like circles, squares, and triangles with vibrant colors and textures adds depth and interest to your print designs. This trend is particularly suitable for creating eye-catching labels and promotional materials for beverage companies, ensuring your products stand out on the shelves.

3. Flat Icons and Illustrations

Flat icons and illustrations offer a minimalist and easily digestible visual language, ideal for conveying information quickly and efficiently. With clean lines and simple forms, these graphics are perfect for web and mobile applications, as well as print materials like brochures and flyers. For the beverage industry, incorporating flat icons and illustrations into your print materials can help communicate your brand’s unique story and product offerings.

4. Classic Serif Fonts

Classic serif fonts exude elegance and authority, making them perfect for brands looking to establish a strong presence in their industry. Pairing these fonts with contemporary designs adds a touch of sophistication to your print materials, creating a timeless appeal. For beer, wine, and liquor companies, using classic serif fonts on your labels and promotional materials can give your brand a refined and distinguished image.

5. Sustainable Printing Practices

With the growing importance of sustainability, it’s crucial to adopt eco-friendly printing practices. By using sustainable materials and techniques, your brand can demonstrate its commitment to preserving the environment while still delivering stunning print designs. This trend resonates particularly well with environmentally-conscious consumers in the beverage industry.

Ready to elevate your brand with these top print design trends? Our in-house design team specializes in creating stunning print materials for you offering a seamless, turn-key service. Contact us today to discuss how we can bring these trends to life for your brand and captivate your audience!